Every few months, someone on our team sends around a TikTok of a floral arrangement being unboxed in slow motion and asks: “Should we be doing this?”
It’s a fair question. While “clickbait” is usually associated with headlines rather than bouquets, there’s no denying that some flowers, colours, and packaging are designed to make people stop scrolling. So, is there such a thing as clickbait for flowers? In a way, yes—but perhaps not in the way you’d expect.
Is Gen Z Really Our Market?
Not entirely—and we think it’s worth saying that honestly. BLISS exists in the world of luxury gifting, bespoke floral design, corporate installations, and meaningful occasions. But Gen Z still matters. They’re shaping the aesthetics that everyone else eventually notices, and many are now reaching life stages where flowers become part of how they celebrate.
Research also shows that younger buyers often discover flowers through Instagram and TikTok before visiting a florist in person. They still value seeing, touching, and experiencing flowers—it’s simply the discovery that starts online. In other words, ‘clickbait flowers’ aren’t about tricking people into buying. They’re flowers worth stopping for.
Five Floral Trends Gen Z Loves
· Sunflowers: Bold, cheerful, and endlessly photogenic, they remain one of the most popular flowers for graduations and spontaneous gifting.
· Dried & Preserved Textures: Pampas grass, preserved hydrangea, and dried palms bring texture, longevity, and effortless styling.
· Trailing Amaranthus: Organic, sculptural, and beautifully imperfect, particularly in burgundy, bronze, and rust tones.
· Ranunculus in Vibrant Colour: Layered petals in saturated shades create the playful ‘dopamine bloom’ aesthetic.
· Single-Stem Statement Blooms: One dramatic stem—a calla lily or oversized anthurium—can feel more impactful than an oversized bouquet.
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Packaging Has Changed
Millennial gifting leaned towards muted colours, kraft paper, and understated elegance. Gen Z, on the other hand, sees packaging as part of the experience. It’s designed to be filmed, shared, and remembered through bold colours, playful graphics, tactile finishes, and satisfying unboxing moments. Sustainability still matters—but it’s paired with personality.
So, Should We Chase the Trend?
Not exactly.
Great design has never been about following every trend—it has always been about understanding why something resonates. For us, the takeaway isn’t brighter wrapping paper or louder colours. It’s creating flowers and gifting moments that people genuinely want to share.
Whether it’s a graduation bouquet or an installation for the Presidential Court, the principle is the same: one strong idea, beautifully executed.
Trends change. Good design doesn’t.